Black Rifle Coffee Company has renewed its partnership with SLG2, Inc. to provide premium coffee tastings at Shoot Like A Girl events nationwide. Founded by Evan Hafer, Mat Best, and Jarred Taylor, BRCC will offer complimentary beverages and ready-to-drink energy products to attendees, enhancing the event experience across SLG2's brand portfolio.
Viridian Weapon Technologies, a Minneapolis-based manufacturer of laser sights and tactical optics, has partnered with Kinsey's distributor network to expand dealer access across the U.S. market. The partnership makes Viridian's green laser sights, green dot optics, and weapon-mounted lighting solutions available through Kinsey's ordering platform, with Viridian exhibiting at the Kinsey's Dealer Show beginning February 19.
Vortex and Guns.com partnered on a charity auction featuring a custom Razor HD Gen III riflescope, Daniel Defense DD5 rifle, and exclusive gear, raising $3,825 for the SEAL Future Foundation. CEO Joe Hamilton emphasized the impact of their collaboration in supporting the foundation's mission.
SIGHTRON announces they have partnered with competitive shooter, and communicator, Serena Juchnowski. Juchnowski will be using SIGHTRON riflescopes for her competition shooting and hunting.
Wiley X supported the Kyle Petty Charity Ride Across America once again, outfitting riders with high-performance eyewear to ensure their journey was both safe and stylish. This iconic cross-country motorcycle ride benefits Victory Junction, a camp that provides life-changing experiences for children with serious medical conditions.
Steiner Optics has partnered with Bruiser Industries to further develop enhanced tactical training scenarios and mission-specific instruction using Steiner’s LVPO, red dots, lasers, and more.
Primary Arms Optics announces a groundbreaking collaboration with Ace Virtual Shooting. Now, Ace users can equip their virtual firearms with a curated selection of high-performance Primary Arms Optics, including the rugged RS-10R, the rapid-acquisition RS-15R featuring the revolutionary ACSS Vulcan Dot reticle, and the game-changing HTx-1 ACSS.