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DECEMBER 9, 2025

LEICA Sport Optics USA announced its sponsorship of DIVERGE 14, the latest edition of SITKA’s renowned annual photo competition. Now entering its fourteenth year, DIVERGE has cemented SITKA as a leader in tasteful, high-quality outdoor imagery and continues to inspire elevated creativity across the hunting community.

Kinetic Development Group announced that the company is closing out the fourth quarter with exceptional momentum across distribution, dealer channels, and direct-to-consumer sales. Driven by expanding demand for its SCAR platform upgrades, M-LOK offerings, and growing mount ecosystem, KDG enters 2026 with its strongest operational position in years.

WOOX announces they have been nominated for the 2026 Gundies Award in “The Most Innovative Brand of the Year” category. Voting is now officially open.

Steiner Optics announces that the ATLAS -- Advanced Tactical Laser Aiming System -- is now available to military, law enforcement, professional security teams, and for the consumer market.  The ATLAS features a five-emitter system — including a visible laser, near-infrared (NIR) laser, long-range VCSEL illuminator, and two NIR LED illuminators.

ZeroTech announced two new reticles for its popular Vengeance 4–16x40 SFP riflescope family: the clean, intuitive PHR 4 and the low-light-ready PHR 4 Illuminated. Both options deliver fast acquisition with refined holdovers on a lightweight 1-inch platform.

Viridian Weapon Technologies announces the launch of the VENTA Green Dot. With its crisp 2 MOA green dot, fully multi-coated 1x22mm lens, and sealed IPX7 waterproof housing, the VENTA provides rapid target acquisition and consistent clarity in any environment.

ZeroTech Optics announces the newest evolution of its proven Vengeance 3-12x40 SFP riflescope platform, introducing expanded reticle options designed to give hunters and shooters faster target acquisition, more intuitive holds, and confident performance from first light to last.

SIGHTRON announces the long awaited S6 10-60x56 ED Field Target riflescope is now shipping. The S6 field target scope is premium choice for airgun, small caliber field target and benchrest shooters.

Steiner Optics announced the Steiner has been officially recognized as the top-performing red dot rifle optic in a recent Texas Department of Public Safety (DPS) evaluation.

GRITR Sports gun store in North Richland Hills, TX, announced December deals on a variety of optical equipment for your shooting and hunting needs. You can find a wide selection of riflescopes, rangefinders and binoculars at GRITR Sports website.
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