Kinetic Development Group announced the addition of Bauer Precision of Denton, Texas, as an authorized KDG dealer. The addition of Bauer Precision comes as KDG prepares to roll out a new dealer locator tool on its website in the coming weeks.
WOOX announces they have been nominated for the 2026 Gundies Award in “The Most Innovative Brand of the Year” category. Voting is now officially open.
Kinetic Development Group announced that the company is closing out the fourth quarter with exceptional momentum across distribution, dealer channels, and direct-to-consumer sales. Driven by expanding demand for its SCAR platform upgrades, M-LOK offerings, and growing mount ecosystem, KDG enters 2026 with its strongest operational position in years.
Once again, Vortex Nation™ has come up big when it counts. In partnership with Folds of Honor, the first ever Vortex Crafted Impact™ cap raised over $17,000 to benefit the families of our nation’s fallen and disabled veterans and first responders.
SIGHTRON announced that they have selected Ian Arthur as Director of Sales. In his new role, Ian will be responsible for all domestic and global sales, rep groups, marketing, product development and training. Arthur will report directly to SIGHTRON’s president.
Armasight has announced a major expansion of its U.S. manufacturing and service operations. The company has expanded its facility footprint by more than 10,000 square feet and significantly increased its in-house machining and testing capabilities, resulting in a 25% boost in production throughput.
WOOX Italian-made gunstocks, axes and knives, announces they have partnered with Joel Harris of Harris Global Marketing & Communications. Harris will be the first point of contact between WOOX and the professional media, as well as for all sponsorships, sample products, information and image requests.
Kinetic Development Group (KDG) announces a new partnership with Sports South. This strategic collaboration marks a major milestone for KDG, enhancing product accessibility for retailers and end users nationwide.
Night Fision announced a new distribution partnership with RSR Group, one of the largest distributors of firearms and related products. Under the agreement, RSR Group will offer NightFision’s Optic Plate and Optic Plate + Backup Sight Combo product lines, giving dealers access to rugged, retail-ready solutions for the most popular handgun and optic platforms.
Leica Sport Optics USA and onX Hunt announced a new partnership and product integration that connects Leica’s premium sport optics with onX’s industry-leading digital mapping platform. The integration allows users to send a precise location from supported Leica devices directly to onX Hunt to “drop a waypoint” and save critical waypoints, streamlining navigation, planning, and game recovery in the field.
This Veterans Day, we’re opening our doors at Vortex® to say thank you. From 8:00 to 10:00 a.m. on November 11th, veterans and active-duty service members are invited to stop by our headquarters showroom for coffee and conversation, as a show of our appreciation.
SHIELD Sights is deepening its commitment to the U.S. market with new leadership and expanded dealer initiatives designed to accelerate growth and strengthen relationships across the American shooting industry.
Kinetic Development Group (KDG) announces the appointment of Chris Bardugone as its new Director of Sales & Marketing. This strategic hire underscores KDG’s continued commitment to growth, customer engagement, and delivering premium solutions to the firearms community.
RetailBI’s newly released Q3 2025 Shooting Sports Retail Report confirms what the industry has felt all summer — the “Trump Slump” is no longer speculation. Retail-level data shows widespread softness across nearly every major category, with sales declining and inventory trends starting to diverge.
Leupold & Stevens announces that Shawn Hughes has joined the optics manufacturer as its Military & Law Enforcement Sales Manager. Hughes will drive the growth of Leupold’s product line with military and law enforcement partners in the United States.
Trijicon, Inc. proudly marks the 40th anniversary of its groundbreaking Bright & Tough Night Sights — the product that launched the tritium night sight category in 1985.
German Precision Optics (GPO USA) announces they have partnered with Joel Harris of Harris Global Marketing & Communications. Harris will be the first point of contact between GPO and the professional media including; journalists, publications and editors, ensuring timely assets are delivered and tight deadlines are met.
Viridian Weapon Technologies announced the appointment of Oren Granier as the company’s new National Sales Manager. Granier will lead Viridian’s wholesale sales strategy, focusing on strengthening distribution partnerships, enhancing dealer support, and driving growth across key markets.
Leica Sport Optics USA announced that backcountry hunter and filmmaker Zack Boughton has joined as a brand ambassador. As an ambassador, Boughton will initially be running the Geovid Pro 10x42 AB+ binoculars and the APO-Televid 82 spotting scope across his hunts, along with the new Rangemaster CRF Max handheld rangefinder for archery.
Untamed has released its latest study, 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters.